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Excellent content is the foundation of every legendary marketing program. Marketers who build a strong discipline for content creation and a modern distribution network will win and retain more new business sales quarter after sales quarter.

In this guide, you'll receive ready-to-implement content strategies and tactics straight from BrightTALK's own demand generation playbook, including:

  • Building a B2B content editorial team
  • Managing an editorial calendar
  • Developing and re-purposing content messaging
  • Creating real-time content reports and dashboards

Download the guide today or view the on-demand webinar and make your marketing the stuff of legends!