Most marketers recognize the value of webinars to attract new prospects, engage existing customers, build brand loyalty, and grow the sales pipeline. However, many of these same companies also ignore one of the biggest benefits of online events: using the information they generate to jumpstart the sales conversation and then accelerate the process from cultivation to close.

Frost & Sullivan research shows that one of the most valuable aspects of Web-based outreach is the ability to measure almost everything about a given interaction. Download this free guide to find out how you can use webinar engagement data to your sales team's advantage.