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Webinar technology is an increasingly powerful lead-generation tool. Once designed and used explicitly for large and high-profile events, some platforms offered limited features that needed to be operated by experts. Previously, they were viewed as expensive, rigid and very complex. Fortunately, technology has advanced a great deal to benefit more users and use cases.

Check out the guide to learn how easy to use webinar platforms can provide:

  • Quick and easy webinar setup, scheduling and presenter training
  • Automatic synchronization between CRM and marketing automation systems that isn't subject to human latency and error
  • Painless methods of converting live content to on-demand, and publishing and distributing it