As marketing grows increasingly data-centric, marketers must prove how their efforts are contributing to the organization’s bottom line. Integrated marketing technology stacks provide important insights into marketing programs, but before setting up any reporting you need to know what to measure (and how).

In this guide, we’ve outlined three main objectives marketers seek to improve webinar programs. We’ve also listed specific, measurable KPIs associated with each of these three objectives:

  • Boosting brand awareness
  • Moving prospects through the funnel
  • Driving revenue