Mapping B2B Content to Each Stage of the Sales Funnel

B2B marketing teams invest significant resources and bandwidth to produce compelling content for their prospects and customers.

However, many struggle when it comes to knowing what their audience actually wants and when they want it.

In this guide, you'll learn:

  • The key components to mastering content creation for each stage of the funnel
  • How to leverage different content types to align with three core stages of the funnel
  • Examples of popular content mapping to each stage
  • And much more!