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Content marketing continues to be one of the hottest marketing topics. B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and educate, inform, entertain and guide them along their customer journey. But what’s behind the buzz and growing popularity of content marketing? 

The B2B Technology Marketing Community on LinkedIn conducted a comprehensive B2B Content Marketing Survey to better understand the current state of content marketing and to identify key challenges as well as best practices.