In this new benchmarks report compiled by Holger Schulze of LinkedIn's B2B Technology Marketing Group, discover what the 5 major trends in lead generation are according to 600 marketing professionals.
- Increasing the quality of leads is the top priority for a majority of B2B professionals, followed by increasing lead volume
- Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation
- Despite the hype around mobile marketing, most respondents are not sure what role mobile marketing will play in their strategies
Download the full free report to learn more!